PID Floors Opens New Flagship Showroom

December 7, 2023 

PID Floors opens stunning new 7,000-square-foot-space 
in New York City’s Flatiron District:
37 West 20th Street
New York, NY

PID Floors has unveiled its new flagship showroom in the heart of New York City’s Flatiron District. Customers can experience an unparalleled personalized hardwood flooring shopping experience. This new 7,000-square-foot space includes a luminous 3,500-square-foot showroom with 20-foot ceilings. On display are over 1,000 sample boards along with different types of custom luxury floors installed throughout each section of the space for inspiration. This new flagship highlights the range, capabilities, and virtuosity of this hardwood flooring company. Below the street level showroom is a 3,500-square-foot Manhattan warehouse space which houses the new sample department, packing station, and cutting area. 


“Our new showroom embodies both the spirit and history of PID Floors. This has been a true labor of love, 35 years in the making, and we cannot wait to share it with everyone. Our family business’ story began in 1989 when my family emigrated from Ukraine, fleeing oppression, and seeking to embrace the American Dream in New York City.  From the beginning, we’ve always believed, that with an unwavering dedication to hard work, gratitude, and exquisite craftsmanship—truly anything is possible. As we head into our 35th year in business, we continue to expand and innovate. In addition to this incredible new Flagship, we now proudly have showrooms in Miami, Dallas, and Boston. 


"The intention behind every detail of this new showroom was how to best provide the ultimate design shopping experience for our amazing clients, which include some of the top designers, architects, and developers in the world. The idea was to create a welcoming luxury setting where clients could comfortably explore our extraordinary products—curated from around the world and unrivaled in variety and accessibility—alongside our exceptional service that includes our vast knowledge, expertise, and innovation. With this new space, we wanted to push the boundaries a bit and create something that has never done before by bringing together the most unique, extraordinary, luxurious, and top-of-the-line flooring all in one space.” says PID Floors Managing Partner, Steven Skutelsky. 


“From walking on the 12-inch-wide European White Oak plank floors—which our PID craftsmen created by hand, over a period of three months in our local warehouse using 200-year-old layering techniques, to getting to view and touch some of the most ornate and magnificent handmade parquet in the world, made by master artisans—with breathtakingly unique leather inlay, volcanic rock inlay, or metal and stone inlay—to perusing our 1,000+ sample boards, to descending our custom millwork staircase which leads downstairs to our 3,500-square-foot samples department and working warehouse (in Manhattan!), this new space is truly a one-of-a-kind hardwood flooring wonderland. It is a celebration of all the things we know and love about our industry. We hope it will become a design hub of inspiration for all.” 


In the New 7,000 Square-foot Space, You Will Discover: 


  • 3,500-square-feet of showroom with over 1,000 sample boards on display: With 12" Wide Custom European White Oak Floors from the inLove Collection 

  • The PID Lounge: With European White Oak Floors that were handmade in Italy – brushed, hand-scraped, and finished by hand to achieve the world’s best white color on hardwood flooring  

  • The Conference Room: With Custom Grey Floors, Handmade & Hand Chiseled, in Italy 

  • A Dedicated Area for Lunch & Learns with video teleconferencing capabilities 

  • Custom Millwork for the reception area, sales stations, and staircase leading to our downstairs 3,500-square-foot warehouse which houses the sample department, packing station, and cutting area 

  • State-of-the-art technology allowing for virtual design appointments

  • A curation of beautiful European furniture which reflects PID’s commitment to excellent craftsmanship and design, both domestically and abroad 


Learn More!

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