BEYOND THE SURFACE Episode: PID Floors x NWFA President & CEO Stephanie Owen

BEYOND THE SURFACE Episode: PID Floors x NWFA President & CEO Stephanie Owen

Welcome to our new PID Floors video series: BEYOND THE SURFACE, featuring design conversations about inspiration and innovation with the people who endlessly inspire us.

For our 11th Episode, we were honored to sit down with Stephanie Owen, the new President and CEO, of the National Wood Flooring Association (NWFA.) Stephanie is also the first female president of the NWFA and we loved learning about her personal journey within the wood flooring industry. Chatting about her path, her perspective, and our shared vision for the future of the NWFA was a true privilege for the entire PID Floors team.

Learn more about the NWFA.
Reflecting on 30 Years of NWFA Membership.

Stephanie Owen, NWFA President and CEO, in conversation with PID Floors at the NYC showroom

Stephanie Owen and PID Floors team during the Beyond the Surface episode recording

PID Floors interview setting with hardwood floor samples and showroom backdrop

Stephanie Owen smiling during her Beyond the Surface interview with PID Floors

PID Floors and NWFA leadership discussing the future of the wood flooring industry

Stephanie Owen during her NWFA and PID Floors conversation with Steven Skutelsky

Introducing 10 NEW NWFA Floor Care Films!

We are thrilled to share these 10 NEW videos where you can explore topics related to floorcare and receive expert tips from the National Wood Flooring Association.

NWFA floor care film still showing moisture-related movement in hardwood flooring

NWFA Expo 2026 panel announcement featuring Stephanie Owen and Lawrence Skutelsky of PID Floors

NWFA EXPO 2026

April 21–23 in Orlando, Florida

Bringing the wood flooring industry together for three days of education and connection.

Join NWFA President Stephanie Owen & PID Floors’ Lawrence Skutelsky for a Panel Discussion:

Learn More & Register!