From Paris to New York

Created by Frédéric Boucheron in 1858, Boucheron is built through four generations of direct descendants. Visionary designer and first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron embodies excellence in jewelry, high jewelry and watchmaking. The Boucheron style, free and audacious, continues to create the classics of tomorrow. Since its creation, Boucheron’s creativity is characterized by its free-spirit, its boldness, its desire to break the codes.

With over 166 years of history behind it, Boucheron now bridges the Atlantic to begin a whole new chapter of its story. 744 Madison Avenue, opened September 3, 2024, and is New York’s first Boucheron store. The new boutique is an architectural gem with overtones of Art Deco – a style very dear to Boucheron and the city of New York, the space brings together elements of both American and French culture.