Located at 540 Madison Avenue in New York City, the new multi-level flagship store is the largest Grand Seiko Boutique globally… The boutique's airy and sophisticated interior captures the essence of Japanese aesthetics and culture. At the entrance and throughout the store, designs inspired by a traditional form of Japanese woodwork known as "kumiko" adorn the new construction. The watch showcases, crafted from light-colored wood, exude Grand Seiko's commitment to craftsmanship, precision, and distinctive Japanese quality.