"Georges-Édouard Piaget felt a passion for watchmaking from a young age, in 1874 at only 19 he set up his first workshop on the family farm. Here, he dedicated himself to creating high precision movements and components. Even in these early days, his motto "always do better than necessary" is what pushed him to have a self-surpassing attitude that would continue to motivate Piaget today. 

From La Côte-aux-Fées to the world, from the farm to the Atelier, what drives Piaget remains the same, a dedication to excellence."