The Pure Collection is the embodiment of sophisticated simplicity. These exquisite Wide Plank Hardwood Floors are made from Pure and Natural Grade European Oak. With small knots and subtle variation of pattern, these floors are given a softly rustic and minimalist canvas which are then completed with an Ultra Matte American Finish. This Ultra Matte Finish is unparalleled—creating the smoothest, softest look and feel. The Pure Collection’s smooth surface reminds us of the beauty of a perfectly still lake reflecting the gentle light at dawn.